GNTB Travel Creator Summit
TRAVERSE 26
GERMANY October 2026
Where the travel creator industry gathers
Traverse is Europe’s leading conference for travel content creators, tourism boards, and destination brands. Each year we bring together the people shaping how the world discovers new places.
Traverse 26 is a full week of events starting with the pre-conference Midweek Experiences in and around Hamburg. Followed by two days of expert conference talks, seminars and workshops, finishing off with curated press trips across Germany.
Why Hamburg & Germany in 2026
Hamburg is one of Europe’s most exciting and underrated cities – a port city with a creative edge, world-class food, a thriving arts scene, and some of the best nightlife on the continent. It’s a destination with real stories to tell.
Beyond Hamburg, Germany offers extraordinary diversity for travel creators – from the alpine beauty of Bavaria to the Rhine Valley, the Baltic coast to the creative energy of Berlin. A destination that goes far beyond the obvious.
- Hamburg – a port city like no other
- World-class food, culture & nightlife
- Diverse landscapes from Alps to coastline
- Rich history, architecture & design
- Outstanding transport & infrastructure
This event is delivered in partnership with the German National Tourist Board (GNTB), the organisation responsible for promoting Germany as a travel destination worldwide.
What to expect at GNTB Travel Creator Summit x Traverse 26
The conference weekend features a huge range of talks, seminars, workshops and activations covering topics from every corner of the content creator industry. All sessions are drop-in, with your ticket covering access to as many as you can attend across the two days, plus lunches and refreshments.
With over 40 sessions across beginner, intermediate and expert levels, there is something for every creator.
The conference also celebrates Germany as a world-class travel destination – with sessions, experiences and content opportunities woven throughout the week that shine a light on what Germany has to offer for travel creators and their audiences.
- Travel Writing
- TikTok Growth
- Launching a Podcast
- YouTube
- Creative Photography
- Pitching to Brands & PRs
- Storytelling
- Business Coaching
- AI for Creators
- Usage Rights & Contracts
The full programme will be announced closer to the event.
Built for the travel creator industry
Level Up Your Skills
Hands-on sessions designed to make you a better creator. From content strategy and SEO to monetisation, pitching brands, and growing your audience – practical skills you can use immediately.
Learn from the Best
Two days of talks, panels, and hands-on workshops led by industry professionals and top travel creators. Real insights from people doing it at the highest level – on brand deals, growth, monetisation, and what works.
Find Your Tribe
From late-night dinners to spontaneous Hamburg adventures – some of the best moments at Traverse happen outside the sessions. This is where your travel creator community comes together.
One Ticket, the Full Traverse Week
Creator Ticket
For travel content creators, your Traverse 26 ticket gives you full access to everything across the week in Hamburg. Brand or DMO? Get in touch to discuss partnership opportunities.
Free to join Connect – book your ticket, find brand opportunities, and stay connected year-round.
- Midweek Experiences across four days
- Two days of conference sessions, workshops & seminars
- Practical, hands-on workshops
- Opening & Closing Parties
- Evening socials throughout the week
- Lunches & refreshments on both conference days
- Food & drink throughout Midweek Experiences and evening events
Brand, DMO & PR Tickets
Industry Ticket
For tourism boards, DMOs, PR agencies and brands who want to meet the creators shaping travel content. Tickets are allocated by application so we can keep the creator-to-brand balance right.
Sponsorship? Ask us about speaking slots, activations and hosted trips.
- Full access to both conference days and all sessions
- Midweek Experiences across four days in Hamburg
- Direct access to 150+ travel creators and delegates
- Opening & Closing Parties and evening socials
- Lunches & refreshments on both conference days
- Optional add-ons: speaking slots, workshops, networking.
Still deciding?
Here’s what most first-time attendees ask before booking.
Who is Traverse for?
I don’t have a huge following – is this still for me?
What’s actually included in my ticket?
I’m coming alone – will I know anyone?
Do I need to attend the Midweek Experiences too, or just the conference?
What kind of content will I come away with?
How much does it cost, and is it worth it?
Do I need to arrange my own flights and accommodation?
What if I can’t attend the full week?
I’m nervous about going to an event like this on my own – is that normal?
The Traverse Week
Many more midweek experiences to be announced.
Four days of hosted experiences across Hamburg – from local tastings and cultural visits to creator meet-ups and destination sessions. A chance to explore the city and reconnect with the community before the conference begins.
View midweek events ›Two full days of talks, panels, and hands-on workshops led by industry professionals and top creators. Each evening brings social events and parties – some of the best conversations happen after the sessions end.
Partner with
Traverse 26
Looking to connect your destination or brand with the right creators? Get in touch and we’ll talk through partnership and sponsorship opportunities.
Email us directly and we’ll get back to you:
info@traverse-events.com